Quenching the thirst for peace

Tracing a peace sign together via a giant web-cam

Tracing a peace sign together via a giant web-cam

Here’s something I wrote about how a soft drink giant creatively connected Indians and Pakistanis with ‘the other side’, with a three-minute video that was easily the most shared link on the Aman ki Asha facebook group last week (not that it’s going to get me to start drinking Coke, or any other soda); published in the Aman ki Asha page in The News, May 22, 2013

Quenching the thirst for peace

An innovative idea connects Indians and Pakistanis with ‘the other side’

“It saddens me that we have neighbours that we can’t even go visit.”

“The perception is that they’re the bad guy. But when you actually meet them you realise they’re just like me.” Continue reading

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